Gas Safe Register has launched a new brand awareness campaign reminding people not to ‘cut corners’ when it comes to gas safety and check the Register to ensure they use a legally qualified engineer for all gas work.
Using the distinctive Gas Safe yellow and black colours and brand, the campaign is now live across various channels, including digital marketing, advertising billboards and radio adverts on selected stations.
The radio and YouTube adverts are targeting household decision makers to emphasise that it is their responsibility to ensure that their gas appliances are working safely and efficiently by only using a Gas Safe registered engineer.
Jonathan Samuel, chief executive at Gas Safe Register, said:
‘With so many things to juggle in this day and age it’s understandable that some people look for quick and easy solutions, but when it comes to gas safety our message is clear – you cannot cut corners. Our new campaign highlights Gas Safe Register as the trusted source to find a qualified and legal gas engineer to work on gas appliances to make sure they’re working safely and efficiently.’